Location

The Epicenter of Global Institutions and the Horological Capital

As the quintessential horological city, Geneva stands as the headquarters for major international institutions and an annual gathering place for industry stakeholders. Undoubtedly, Geneva is the unmissable city for such an event.

Strategically, the SIWP has chosen the ‘Confederation Centre’ for its central location. Ideally situated on Geneva’s busiest street, amidst luxury boutiques and a stone’s throw from Lake Leman, independent watchmakers will engage both professional clientele and have direct contact with end consumers. Surrounded by other premier horological events, the venue provides locals and global visitors convenient access to the SIWP. Journalists from specialized press, industry professionals, private buyers, and enthusiasts—all know where to find us.

Every participating brand at the SIWP welcomes you with warmth and unveils stunning innovations. In contrast to other nearby events, SIWP uniquely offers high horology enthusiasts the opportunity to finalize their purchases on-site.

International finance centre and gateway to the Asian market.

A global metropolis where tradition meets innovation, Hong Kong has long been a key player in the world of luxury and horology. As the beating heart of the Asian watch market, the city offers unparalleled access to a sophisticated clientele, from passionate collectors to influential retailers. With its status as an international financial hub and duty-free trade zone, Hong Kong remains one of the most dynamic and lucrative locations for Swiss watch brands looking to expand their reach.

The Hong Kong Watch & Clock Fair, the largest event of its kind, continues to dominate the global watch industry. In 2024, it brought together 700 exhibitors and 17,000 buyers from 106 countries and regions, solidifying its position as the ultimate meeting place for horology professionals.

In this highly competitive market, standing out is essential. The SIWP provides independent Swiss watchmakers with a dedicated space to showcase their artistry, engage with top-tier buyers, and elevate their visibility. Hong Kong is not just a marketplace—it is a catalyst for growth, offering boundless opportunities to those ready to embrace the future of fine watchmaking.

Historically, Russia was, and still is, a fantastic success story for Swiss watchmaking. The Moscow Watch Expo is a unique and exclusive event in the Russian watchmaking market. In the run-up to the Christmas and New Year festivities, the world’s most innovative brands exhibit their collections in Russia.

The SIWP offers a unique platform and ideal opportunity for watchmaking brands to stay connected to the Russian market, build on existing collaborations and establish new contacts. The exhibition also attracts visitors from the former USSR.

In collaboration with the Zhangzhou Watch Association and the Zhangzhou (Fujian Province) municipal government, the SIWP proposes a unique event for cultural exchange. The exhibition is held in one of the A-lister hotels in the town centre and concludes with an auction.

Zhangzhou is one of the oldest towns in southeast China. Located close to Taiwan, it has a long history of clock manufacture. Deeply rooted in the watchmaking tradition, it is a Mecca for professionals and enthusiasts alike.

The Gateway to Latin America’s Thriving Watch Market

As one of the world’s largest and most vibrant capitals, Mexico City is a key player in the luxury industry, offering Swiss watchmakers a unique opportunity to expand their presence in Latin America. With a strong and growing appreciation for fine watchmaking, Mexico’s affluent clientele is increasingly drawn to the heritage, precision, and exclusivity of Swiss timepieces.

Recognizing this potential, the SIWP has strategically chosen Mexico City as its next destination. Hosted in an elegant venue at the heart of the city, the exhibition provides a prestigious setting for independent watchmakers to showcase their creations to industry professionals, private collectors, and passionate enthusiasts. The event will take place at a prime location, ensuring accessibility for both local buyers and international visitors.

In a market where the demand for high-end timepieces continues to rise, the SIWP in Mexico City offers a unique opportunity for Swiss watch brands to strengthen their presence, engage with a new audience, and solidify their position in one of Latin America’s most promising watch markets.